To tell the identity of Cassa Rurale Val di Non Rotaliana e Giovo through a contemporary and engaging language, capable of making values that are often perceived as abstract in the banking sector concrete and accessible.
The goal was to highlight what distinguishes a cooperative credit bank from a traditional bank: its connection with the local area, the central role of its members, support for families, and the reinvestment of resources for the benefit of the local community.
The challenge was to transform these concepts into an emotional and authentic narrative, moving away from the conventional visual codes of banking communication and building a story capable of generating closeness and identification.
We conceived and produced an illustrated institutional video that interprets the founding values of Cassa Rurale through a single, continuously evolving narrative flow.
The animations unfold like a long sequence shot, in which shapes, landscapes, and symbols are constantly transformed, giving life to evocative images: a simple and universal visual language that makes complex concepts immediate and easy to understand.
Accompanying the story, a narrator speaks directly to the members on behalf of the Cassa, creating a personal and authentic relationship. A dialogue that highlights the bank’s role as an integral part of the community and as a driver of development for the local area.
The project included:
Concept development and creative narration of the video.
Development of the illustrated style and animation system.
Writing of the voice-over and construction of the narrative structure.
Creation of a coherent and engaging story for the Cassa’s different audiences.
