ASIAGO MAGAZINE

Asiago Magazine – Territorial Marketing Project

THE CHALLENGE

The Municipal Administration of Asiago, one of Italy’s most beloved mountain destinations, needed a territorial marketing tool able to promote the area on an ongoing basis, enhancing its identity, culture, and authenticity.

THE SOLUTION

This led to the creation of Asiago Magazine, an editorial destination-marketing project designed to tell the story of the Altopiano with an emotional, engaging style.
Not just a tourist magazine, but a visual and narrative journey that conveys genuine feelings and values through inspirational texts, evocative imagery, and contributions from local stakeholders—blending storytelling with experiential marketing.

THE RESULTS

• Increased awareness of the “Asiago” brand as a tourist destination
• Greater interest in nature, culture, sports, and local gastronomy
• Strong engagement of local communities and enhanced perception of Asiago
• Multi-channel distribution: print edition, magazineasiago.it, and social media
• Strengthened reputation of the city on the Altopiano of the Seven Municipalities