Officina X.0 – From vision to a real model of the workshop of the future
Showcase the future of vehicle repairs through a hands-on experience, demonstrating how emerging technologies and new processes can transform the entire value chain and redefine what a “workshop” means.
We brought the project to life as a demonstrative ecosystem where innovation meets day-to-day operations, allowing visitors and professionals to experience a preview of the workshop of the future. Activities included:
Concept development and execution
Identification and engagement of key technology partners
Scientific/content planning and curation
Stand design and visual content production
Integrated project communications
Press office and media relations
