BANCA DELLE TERRE VENETE

Location

Castelfranco (Treviso)

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Corporate Event – A Shared Day for the Credit Institute Community

THE CHALLENGE

Design an event able to engage a large and diverse audience, turning a corporate appointment into an authentic shared experience. Create a format that brings together complex logistics, local territory enhancement, and entertainment—while keeping the Institute’s values and community spirit at the core.

THE SOLUTION

We managed the overall organization of the event, coordinating every operational, logistical, and communication phase.
The project was conceived as a participatory, immersive experience: a convivial lunch, guided visits and a sightseeing mini-train tour through Castelfranco Veneto, culminating in a final concert. A real opportunity to translate brand values into an in-person moment built on relationships, participation, and belonging.

THE RESULTS

  • Over 2,000 attendees in a smooth, engaging event
  • Stronger sense of community and shared identity
  • Company statements brought to life through a high-emotional-impact experience