Billiani

Billiani 1911 – Integrated Communication and Digital Strategy for an Icon of Italian Design

THE CHALLENGE

To narrate a brand that symbolizes Italian design, enhancing its ability to merge artisanal tradition with a contemporary vision, while building a coherent and recognizable presence across media and digital channels on an international scale.

THE SOLUTION

We support Billiani 1911 through an integrated and continuous communication strategy, managing media relations, social media, and corporate materials with a coordinated and strategic approach.

We defined a communication plan that combines narrative consistency, visual recognizability, and operational continuity by managing:

Media relations and corporate/product press office

Digital presence on Instagram, Facebook, and LinkedIn with visual storytelling and targeted ADV campaigns

Editorial and graphic coordination to ensure brand identity and consistency across all touchpoints

THE RESULTS

• • A renewed digital presence aligned with the brand identity
  • Strengthened reputation in both Italian and international design media
  • Narrative continuity across corporate, product, and digital communication
  • Growth in engagement and expansion of the social community
  • Consolidation of Billiani 1911’s positioning within the contemporary design landscape