Bottecchia – New website and product catalogues for an iconic Italian cycling brand
To develop a new website and updated product catalogues for one of Italy’s most iconic cycling brands, showcasing the full range while clearly communicating Bottecchia’s values of quality, innovation, and heritage.
We designed and developed a modern website with intuitive navigation and content aligned with the brand’s positioning—able to express Bottecchia’s evolution while preserving its historic identity.
In parallel, we implemented an integrated communication strategy defining tone of voice, key messages, and channels to strengthen brand identity and reinforce the perception of quality.
We also produced the 2024 product catalogues—photography, layouts, and copy—enhancing product storytelling, improving usability for dealers and customers, and balancing technical detail with visual appeal.
