Campagnolo

Campagnolo – Exclusive event and brand experience for the launch of Super Record Wireless

THE CHALLENGE

The iconic brand in premium components for road, gravel, and triathlon cycling needed to elevate the launch of the new Super Record Wireless groupset in an exclusive and strategic way, showcasing its technological edge and excellence-driven identity.

THE SOLUTION

For Eurobike 2023, we conceived a private event for key international top dealers and specialised media, designed to combine product storytelling, hands-on experience, and brand positioning in a setting worthy of Campagnolo’s reputation.

Every element—location, format, guest experience, and product narrative—was crafted to reflect the brand’s core values of innovation, performance, and design.

THE RESULTS

• Targeted engagement of international top dealers and industry journalists
• An immersive, high-end experience that highlighted the technical and aesthetic features of Super Record Wireless
• High-impact product unveiling with strong reinforcement of brand positioning
• Strengthened perception of Campagnolo as a technological leader and symbol of cycling excellence
• Activation of qualified relationships with key commercial and media stakeholders
• Content creation and media coverage aligned with the event’s exclusive tone