FGV – Brand Repositioning and 3D Video for the Furniture Industry
Support FGV – Formenti & Giovenzana in a strategic brand repositioning journey, evolving its image from a technical manufacturer to a leading brand in the furniture industry.
A shift aimed at strengthening perceived brand value and communicating the engineering quality of its products through a more emotional, contemporary language.
A 3D product video designed to showcase the brand’s technical and distinctive components in an immersive way.
The content sits within a broader strategic branding narrative, supporting the refresh of the company’s visual identity and the evolution of its positioning in international markets.
