IBF – Italian Bike Festival

Italian Bike Festival – Media relations for Europe’s flagship sustainable mobility event

THE CHALLENGE

With over 600 brands attending and a fast-growing format, Europe’s leading cycling and sustainable mobility event needed to boost media visibility and strengthen its positioning as a key platform for the bike industry.

THE SOLUTION

For the 2023 and 2024 editions, we managed the entire media relations program, developing a multi-channel strategy targeting both trade and mainstream audiences.
Activities included press release writing and distribution, coordination with national and international media, on-site management of interviews and journalists, and full press monitoring. The goal was to amplify the event narrative across all dimensions—product, sport, culture and local territory.

THE RESULTS

• Broad media coverage across trade, mainstream, regional and international outlets
• Consistent presence in newspapers, magazines, online media and broadcast channels
• Increased brand awareness of IBF as a European hub for the bike industry
• Higher attendance of qualified audiences and stronger visibility for exhibiting brands
• Stronger positioning as a landmark event for innovation, sporting passion and sustainable mobility