Isotta Fraschini

Isotta Fraschini – Duqueine Team: Integrated Communication for Global Endurance Racing

THE CHALLENGE

During the 2024 FIA World Endurance Championship (WEC) season, build a strong and consistent digital presence for two prestigious automotive brands—Isotta Fraschini and Duqueine Team—competing in the Hypercar and LMP2 categories respectively.
Tell the story of performance, values, and brand identity while ensuring steady media visibility throughout the entire championship season.

THE SOLUTION

For Isotta Fraschini – Duqueine, racing in the Hypercar category, we coordinated digital communication and media activities throughout the FIA WEC 2024 season, shaping a dynamic and engaging narrative.
The work included real-time content production, emotional storytelling, race weekend coverage, and motorsport community management.

In parallel, for Duqueine in LMP2, we led media relations and social media strategy across the endurance season, delivering continuous updates, technical deep-dives, and content designed to highlight performance and the team’s competitive spirit.

THE RESULTS

• Increased visibility and recognition for Isotta Fraschini within the international racing scene
• Consistent, high-quality press coverage for Duqueine Team across motorsport and mainstream media
• Significant growth in social engagement during race weekends
• Stronger positioning for both brands as key players in contemporary endurance racing