Motor Valley Accelerator

Motor Valley Accelerator – Communication strategy for innovation in mobility

Motor Valley Accelerator is Italy’s first vertical accelerator focused on Automotive and Mobility. It was launched through a joint initiative by CDP Venture Capital SGR – National Innovation Fund, UniCredit, and Fondazione di Modena, and is managed by Plug and Play (also acting as an investor) together with CRIT, with the goal of building strong connections between mobility companies and startups.

THE CHALLENGE

In a highly competitive, tech-driven landscape, the goal was to develop a communication plan able to clearly convey the mission of Italy’s first vertical accelerator dedicated to mobility and automotive. A joint initiative by CDP Venture Capital SGR – National Innovation Fund, UniCredit and Fondazione di Modena, managed by Plug and Play with CRIT, designed to support innovative startups and create concrete links with the industry.

THE SOLUTION

We supported Motor Valley Accelerator in shaping and implementing an integrated communication strategy across multiple levels:

Context and stakeholder analysis, defining tone of voice and key messages

Content strategy refresh for social channels, focused on engagement, authority, and attractiveness for startups, corporates, and investors

Production of high-value content to highlight calls, events, investments, and selected startups through a coherent, dynamic visual narrative

Ongoing coordination with the internal team to ensure consistency between visual identity, storytelling, and business goals

RESULTS

• Stronger positioning of Motor Valley Accelerator as an innovation hub in the mobility sector
• Increased engagement on social channels, especially during calls and events
• Greater institutional recognition among investors, corporates, and startups
• A scalable, sustainable editorial strategy built for long-term growth