Pedrollo

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Pedrollo – Digital redesign and a new user experience for the corporate website

THE CHALLENGE

To kick off a digital renewal journey by fully redesigning the corporate website—enhancing the product catalogue, simplifying access to technical information, and strengthening the brand’s institutional image internationally.

THE SOLUTION

A fully renewed website with a new information architecture focused on usability, clarity, and performance.
The product catalogue was made easier to navigate through dynamic filters, detailed technical sheets, and a scalable multilingual structure designed to support the brand’s global growth.

The design was rethought to reflect Pedrollo’s international positioning, while targeted SEO and performance optimization increased visibility, improved loading speed, and ensured immediate access to key content.

RESULTS

  • Improved user experience and more intuitive navigation
  • Increase in qualified traffic thanks to stronger organic rankings
  • Enhanced digital catalogue, more complete and accessible
  • Renewed corporate image aligned with the Group’s global vision

Graphic Design