Define a distinctive brand identity and an effective digital presence to communicate an innovative project designed to position itself as a learning and networking hub—where citizens, families, schools, and local communities can engage with key topics such as financial education, sustainability, and social responsibility.
We developed the full brand identity, from the visual and narrative concept to the design of the logo, color palette, tone of voice, and coordinated materials.
In parallel, we designed and built the website, structured to ensure accessibility, clarity, and engagement, with content that highlights the project’s educational and participatory nature.
To support visibility and audience dialogue, we managed the official social media channels, creating an ongoing editorial plan focused on information, interaction, and the promotion of educational activities and events.
