Studio Bonini – Rebranding and digital presence for an Intellectual Property firm
In a highly technical and regulatory field like Intellectual Property, the firm needed to reposition itself with a more contemporary and authoritative identity, improve how its services are communicated, and strengthen its online presence—fully aligned with its values of precision, reliability, and innovation.
We supported Studio Bonini through a complete rebranding and redesign of its digital presence, developed across several phases:
Creation of a new payoff, designed to express the firm’s value proposition and positioning in a clear, distinctive way.
Website design and development, with a clean, modern structure focused on user experience, SEO, and showcasing the team’s expertise.
Content strategy and social management, with a targeted editorial plan to inform, educate, and reinforce brand authority.
Production of a company profile, aligned both visually and editorially to ensure consistency across all corporate communication tools.
