For its 60th anniversary, the global leader in welding machines, cutting systems, battery chargers and starters chose to celebrate its industrial heritage with a major event at its headquarters in Villaverla (VI). The goal was to create a memorable experience that truly reflected the brand’s values and engaged over 1,000 guests—employees, partners, clients and institutions.
We managed the entire organization, delivering a high-impact project both creatively and logistically: a celebratory concept, set design and staging, event direction, guest and supplier management, plus video production and multimedia materials. The result was an immersive experience designed to showcase innovation, identity and team spirit through a tailor-made brand day.
