The Great Ride – From Milan to Cortina: a major cycling event celebrating sport and place
Connect Milan and Cortina in a single cycling adventure—via Verona and Treviso—coordinating over 500 participants from across Italy and abroad.
An ambitious project designed to elevate sport, local communities, and people, turning a passion for cycling into a shared, collective experience.
We managed every organizational phase, overseeing logistics, safety, and communication: from route planning to cycling community management, as well as technical support for web development and the event’s digital presence.
We also developed and coordinated strategic partnerships and sponsorships, building a network of collaborations between companies and sports organizations.
