Communicating the activity of a large healthcare organization such as Azienda ULSS 9 Scaligera di Verona in an effective and consistent way, reaching very diverse audiences — citizens, patients, healthcare professionals, local media — with health-related and informational content. The goal was to build transparent, wide-reaching communication capable of conveying complex topics (prevention, safety, inclusion, digitalization of services) through simple, authoritative language close to people, overcoming the often distant and institutional perception of public healthcare communication.
Since 2019, Meneghini & Associati has managed communication for Azienda ULSS 9 Scaligera di Verona, handling all phases of communication, both internal and external, media relations, digital PR, social media management, and conference/event activities.
As part of the assignment, the agency designed and developed the company website and launched and manages its social media channels, which today reach tens of thousands of users with healthcare-related communications, useful information, and promotion of the organization and specific events.
Meneghini & Associati has also managed communication campaigns for numerous funded projects, producing multimedia materials — short videos, video tutorials, live streams, web series — and organizing press conferences and conventions on:
Safety – workplace safety
Social Inclusion
The Recipe for Health / The Shopping Cart – healthy eating
Home Care 2.0 – social-healthcare services
Step Away from the Game – pathological gambling
Regional Electronic Health Record – digitalization
