VIOFF

VIOFF – Strategy, organization and communication for Vicenzaoro’s Fuori Fiera

THE CHALLENGE

Build each year a coherent and compelling programme, communicating the project effectively at both local and national level.
Position Vicenzaoro’s official Fuori Fiera as a bridge between the trade show and the city, fostering positive cross-pollination between culture, creativity, art and business.

THE SOLUTION

We supported the strategic and operational definition of the project, managing event programming, relationships with public and private partners, and the integrated communication of each edition, including:

National and local media relations

Creation and management of social content on the official channels

Support for visual identity and production of promotional materials

RESULTS

• • Two annual editions (September and January), with a programme steadily growing in both volume and quality
  • Increased participation from local and international audiences
  • Stronger social presence and improved project recognition
  • VIOFF established as a best-practice public–private collaboration model and a reference point for place-based communication connected to Vicenzaoro