Ferroli – From rebranding to market launch
THE CHALLENGE
To support Ferroli through its brand renewal: making the new identity consistent across every touchpoint, internal and external, and in every market, guiding its adoption within the company and its launch to professionals and end consumers.
THE SOLUTION
Meneghini & Associati supports Ferroli throughout the journey, from adopting the new identity to launching it on the market:
- Brand roll-out: applying the Brand Toolbox to communication materials, vehicles, merchandise and digital channels, with ongoing oversight to keep every new application consistent.
- Content and imagery: lifestyle photo shoots and video content production that convey comfort, technology and well-being.
- Internal engagement: concept and organization of Ferroli Beyond, the event that introduced the new identity to the whole company, supported by posters, presentations, newsletters and templates to align teams.
- Drawing the Future campaign: the omnichannel launch of the brand and its new products to B2B and B2C audiences, rolled out in several phases and in seven languages.
- Press office: media relations with trade and general-interest outlets, nationally and internationally, and press content supporting the launch of the new brand and its products.
A dedicated team of account managers, project managers, event planners, press officers, designers and digital specialists oversees every phase, ensuring quality, responsiveness and visual consistency on an international scale.
THE RESULTS
- A consistent, recognizable identity across every touchpoint and market
- An organization aligned with the values of the new brand
- An integrated launch of brand and products to professionals and consumers
- A more efficient operating model for producing and updating materials
