Brooks Running – An integrated workflow for more efficient EMEA communications
THE CHALLENGE
To support Brooks Running EMEA in optimizing and harmonizing communications, making the production of materials across different countries more efficient and consistent, while preserving creative excellence and strong brand recognition.
THE SOLUTION
We designed and implemented a centralized operational workflow to streamline coordination among local teams and ensure full alignment with global brand guidelines. On this foundation, we manage:
- Multi-country campaigns: adapting campaign materials for the different EMEA markets and retailers, online and offline.
- Events and merchandise: graphics, installations and merchandise for running events, from retail activations to major international races.
- Retail and out-of-home: window displays, posters and materials for stores and urban spaces.
- Video content: production of reels and content for digital channels.
- E-commerce, CRM and Brooks Run Club: design of the periodic homepage updates for the entire European market, newsletters and digital communications for the Brooks Run Club.
A dedicated team of graphic designers, project managers and account managers oversees every phase of the process, ensuring accuracy, continuity and responsiveness.
THE RESULTS
- Reduced time-to-market for communication materials
- Effective management of multi-country campaigns
- Improved control and traceability throughout the entire process
- Ongoing strengthening of Brooks Running’s brand identity across EMEA
